With over 2.4 billion people and 7.2 billion devices connected to the internet, MSM Digital Group believe that all businesses should be taking advantage of the various methods of digital communications that the internet provides.
Whether you’re a retail store, a not-for-profit arts organisation, a personal trainer, or an accountant, you need a steady stream of business, referrals, or response from the people that keep your doors open. That starts with staying in regular communication with your audience. When you build an ongoing dialogue, you increase the trust and comfort level they have with you. They look forward to hearing from you. You’ll stay top of mind with them. As a result, they will become more loyal customers, are likely to spend more on your products and services, possibly donate more frequently, and be much more likely to refer you to others such as their family, friends or colleagues.
The easiest, most effective way to build that dialogue is with email marketing. And that’s why it’s so important for small businesses to have and grow an email contact list.
Many people enjoying interacting with others on blogs – these are online journals where stories or subjects can be shared with readers over weeks, months or years. Popular blogging services include Tumblr, WordPress and Blogger.
In line with the general desire for everything in the world to become faster & easier, video is taking the digital marketing industry by storm. By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. With online video quickly becoming a key means for people to satisfy their information and entertainment needs, businesses have to include it in their digital marketing strategies.
It is no coincidence that google recognise & reward sites with blogs & video content, following their acquisition of Blogger in 2003 and YouTube for $1.6billion in 2006.
Contact MSM Digital Group today for your Free, No Obligation consultation to see how Online Communications can work for you.